1.How to authorize a dealer to associate with a brand
Q:
I am a trademark owner, I have a store on Amazon, and I have completed the Amazon brand registration. If I want to authorize the distributor, what should I do if it is associated with my brand?
A:
First, your dealer needs to register a store on Amazon and get a store account.
Then, dealers need to go to the Amazon brand registration office and use the Amazon Seller platform account and password to activate and open an Amazon brand registration account.
You can then go to the Amazon Brand Registry back office and use your administrator rights to add the reseller’s brand registry account to your brand’s account and assign it an account role.
After the above steps, your dealer has completed the association with the brand.
2.How do I empower my operational team to manage my brand
Q: I have a brand and would like to open a store on Amazon, but I do not want to be directly involved in the daily operation of the store and would like to find an operations team to manage my brand. How do I empower the operations team?
A:
First, you need to successfully complete the Amazon Brand Registry.
Then, your agent operation team needs to go to the Amazon brand registration background, use a personal email account or an Amazon seller platform account to activate and open an Amazon brand registration account.
Next, you can log in to the Amazon brand registration background, add the brand registration account email of your agent operation team in the brand registration account, and assign the account role, you can complete the authorization of brand operation!
Special reminder: The first brand registration must be completed by the brand owner, do not let your agent operation team to register the brand, so as to avoid disputes or losses when replacing the agent operation team.
3.How do I authorize sales rights for another store
Q:
What if I complete my Amazon brand registration as a brand owner and have an administrator role in my brand registration account, but do not have access to multiple brand tools (i.e. sales rights)?
A:
You can refer to “Method 1: Self-service opening by the administrator” in the “3 Ways to open the Seller account sales rights (Permission to Use brand tools)” section above to complete the permission opening by yourself.
2. Amazon Logistics Remote Delivery Program (NARF)
In order to help sellers better expand sales opportunities in the North American site, Amazon previously launched the Amazon Logistics Remote Delivery Program (NARF). By joining the program, sellers realize the United States, Mexico, Canada, three countries to share inventory, that is, goods do not need to be warehoused in Mexico and Canada, can be shipped directly from the U.S. station FBA warehouse. To help sellers reduce costs and increase sales, the use of one country inventory wildly three business opportunities!
But today Amazon is facing the situation of increasing costs of distribution, transportation, warehousing and customer service, in order to bring better service to sellers, Amazon has made a difficult decision:
Starting June 30, 2023, adjust the Amazon Logistics Remote Delivery Program (NARF) fees.
The Amazon Logistics Remote Delivery Program (NARF) fees consist primarily of the Remote Delivery Fee, which depends on the item size and shipping weight, and only applies to orders delivered through the program.
This fee adjustment update introduces finer weight segmentation (by ¼ pound and ½ pound levels) to the delivery fee.
The overall fee change is in line with or below the industry average for fulfillment services.
3.Big Changes to Amazon Pages
In recent times, many sellers have found that the Amazon search display page has changed again.
When searching for certain product keywords, you will find a new search box “More Like This” in the lower left corner of the picture, similar to Taobao “find the same” button. In this search box, the system will be synchronized to recommend some of the same style or similar products, after the scroll down will find more recommended results.
If the “find the same” function is officially launched, the impact on sellers is not only the volume, but also the traffic grab.
As we all know, Amazon’s display location previously focused on keywords in the search interface and listing display page, but now the “find the same” button is a new module, if consumers are attracted to the search box, it is very likely that they will give up browsing the search results of the page of other products, equivalent to the flow of these products was The traffic to these products has been taken away.
Amazon has published a data, the majority of consumer clicks are in the first page of the keyword search results, the second page accounted for less than 20%, the third page is even less. After the launch of the “find the same” function, consumers are even less likely to flip backward, which means that the second page, the third page and the page after the product traffic will be even less.
Price, traffic, these key factors will also force sellers to make changes. Amazon is flooded with homogeneous products, these products, whether in price, or traffic can not take advantage of, but more differentiated, diversified factors will be more favored by consumers, the only way for sellers to continue to innovate products, to create a rich diversity of products in order to occupy their own place in the platform.
However, the function of the on-line for some product positioning clear, brand effect sellers is also a major benefit. As we all know, not only Amazon, speed sell through and other platforms have been strengthening brand building, branding trend has become inevitable, no brand sellers will be struck out.
The appearance of new features for some sellers may still be a little far away, but the darkness before Prime Day has begun.